MyAV范

Through 拢22.5 million of investment, the Government is establishing five UK Research and Innovation (UKRI) Interdisciplinary Circular Economy Centres to drive sustainability in the textiles, construction, chemical and metal industries.

A circular economy is an alternative to the traditional make-use-dispose economy in which we extract maximum value from resources while in use and recover and generate materials at the end of their life.

The Interdisciplinary Circular Economy Centre for Mineral-based Construction Materials is led by Professor Julia Stegemann (MyAV范 Civil, Environmental & Geomatic Engineering) and aims to develop systems and technologies for more efficient use and recovery of mineral resources.

The centre brings together 14 MyAV范 researchers across nine departments through the cross-faculty MyAV范 Circular Economy Lab, CircEL, founded by MyAV范 Engineering and the Bartlett, the MyAV范 Faculty for the Built Environment. In addition to 拢4.5 million from UKRI, it will be supported by 拢1.9 million from more than 40 industrial collaborators, and more than 拢2 million from its university partners.

MyAV范 is also a partner in two other new centres. The MyAV范 Institute for Sustainable Resources is part of the Interdisciplinary Centre for Circular Metals led by Brunel University London which aims to make the UK the first country to fully circulate metals by 2050.

And the Interdisciplinary Textiles Circularity Centre led by the Royal College of Art is a partnership with researchers at MyAV范 Institute of Education (IOE), MyAV范 Brain Sciences and MyAV范 Engineering鈥檚 Department of Computer Science. It is focused on textiles, which seeks to reduce the UK鈥檚 reliance on imported and environmentally and ethically impactful clothing materials and develop new 鈥渄esigned and made in the UK鈥� industries.

The MyAV范 partners will co-lead the research strand on consumer experience. This seeks ways to engage people so they move from being consumers to co-creators of a sustainable product cycle.

Co-investigator Professor Carey Jewitt (MyAV范 Knowledge Lab) said: 鈥淭his centre brings a diverse range of MyAV范 researchers together to generate innovative methods and technologies that can capture consumers鈥� experience and provide them with more meaningful and sustainable relationships with products and materials.鈥�

Professor Aikaterini Fotopoulou (MyAV范 Psychology & Language Sciences, Faculty of Brain Sciences) said: 鈥淲hat is unique about this centre is that it will bring together expertise and experiences from stakeholders that do not typically work together to make the textiles sector sustainable, including fashion designers, materials experts, consumers, economists and brain scientists.鈥�

Professor Nadia Berthouze (MyAV范 Computer Science), Deputy Director of MyAV范 Interaction Centre, said: 鈥淏ringing together a very interdisciplinary team and the involvement of diverse stakeholders and consumers, the centre will drive technological innovation for supporting engagement with new renewable material through the delivery of enhanced and novel sensory experiences.鈥�

Marianna Obrist, Professor of Multisensory Interfaces at MyAV范 Computer Science said: 鈥淯nderstanding consumers and how they experience reused materials will be increasingly important to material circularity and resource flow. The Centre will provide us with the unique opportunity to explore the use of emerging multisensory technologies to engage consumers in digitally immersive experiences and services that amplify couplings between the resource flow, human well-being and satisfaction.鈥�
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"This new EPSRC Textiles Circularity Centre will support us to improve inclusion in textile consumer experience throughout co-design of interactive consumer interfaces", said Dr Youngjun Cho (MyAV范 Computer Science).

The Interdisciplinary Circular Economy Centres are funded by UKRI through the Strategic Priorities fund, established in 2018.

Links

• MyAV范 Knowledge Lab
• Department of Culture, Communication and Media

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